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Yahoo makes display ads smarter with Dapper acquisition
Looking to make their display ads more appealing to advertisers and agencies, Yahoo today announced on its blog that it has plans to buy Dapper, a mashup technology to bring the advantages of...
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Why display ads are cool again
GUEST: Will Price is CEO of Widgetbox, which offers media-rich ads and widgets to increase online engagement. Brand marketers spend $20 billion a year on display advertising. The goal? Drive brand...
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Mpire becomes Adxpose and lands $3M for verifying online ads
Mpire, a company that helps to verify, optimize and measure online display advertising, today announced a third round of funding for $3 million to support the company’s growth. The company also decided...
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Online advertising explodes to $31B, but publishers getting squeezed?
Advertisers are likely to spend $31.3 billion buying online ads this year, 20 percent more than last year. That’s according to the encouraging forecast from market researcher eMarketer — and it’s...
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Exclusive: AdRoll launches LiquidAds, display ads you might actually want to...
Ad retargeting company AdRoll on Thursday launched a new technology called LiquidAds that will help make digital display advertising more personalized. Retargeting ads work in such a way to record that...
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AOL, Yahoo and Microsoft team up on display ad sales
Executives from AOL, Yahoo and Microsoft met with web publishers Tuesday to present their plan to cooperate on display advertising, reports All Things D. Despite all three companies competing with each...
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Massive ad network Adknowledge acquires AdParlor to get into the Facebook ad...
Massive online ad network Adknowledge has acquired Facebook advertising provider AdParlor, a move that will give Adknowledge a much better handle on the quickly growing social ad space. Terms of the...
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The free ride is over, Facebook to put ads in its mobile apps
Facebook, not content with its sizable chunk of the online display ad pie, could go mobile with its ad platform by the end of March. The company is already projected to take home 20 percent of all...
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Obama wins in race for digital attention
The Obama campaign is employing a digital strategy like no other, betting more aggressively on Facebook, display ads, and paid search than Republican candidates seeking the nomination, according to...
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Research: 44% of Facebook users will ‘never’ click sponsored ads
Turns out GM might have been on to something. New research from marketing agency Greenlight shows 44 percent of Facebook’s users say that they will “never” click on sponsored posts or display ads on...
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AOL is an unsuccessful media company that overpays its executive team,...
Unlike Yahoo, AOL’s activist shareholders won’t be able to boot out the company’s CEO due to false information on a resume. Instead, Starboard Value LP, which owns 5.3 percent of AOL, decided to...
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Google edges out Facebook, flies by Yahoo in horse race for display ad dominance
Google versus Facebook: The battle between the two behemoths takes place on many fields, including social, but the search giant will most certainly best its younger rival in one important area this...
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Yahoo rolls out new display ad units for news feeds & video content
Showing that Yahoo is definitely concerned with improving its advertising business, CEO Marissa Mayer just announced two new ad units that are distinctly focused on Yahoo products and services. Yahoo...
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The next wave of startups that will help publishers make money
A growing number of startups are thinking about how they can help publishers make money outside of advertising. These innovative young companies may not be able to sever the tie between publishers and...
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Why Google is getting schooled by Facebook in display ads, and what it’s...
Several research reports this month have pointed out that Google’s display ad business is growing far more slowly than Facebook’s. Most recently, IgnitionOne’s Q3 Digital Marketing Report said that...
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Why we’re stuck with display ads on our phones
Display ads are the most commonly used ad format on your phone, but they are really just another holdover from the desktop PC era. Using ads that have an interactive look and feel that’s more like the...
View ArticleInternet ad revenue hits $17B, mobile ad revenues double in first half of 2012
Google for nothing and your Facebook for free? There’s good news for people who like free content and services online. And even better news for web publishers, search engines, and social sites who want...
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DialogTech now tells companies how many dollars an inbound call is worth
EXCLUSIVE: Despite what you may think, most purchases are not made on a mobile phone. Well — not in the way you might expect in the age of the smartphone. Three quarters of us use mobile devices to...
View ArticleTap and Pay: Coming to a store near you (ASAP)
Within the next year, you will be able to “Tap and Pay” with your mobile phone at a third of all retail store and restaurant checkout terminals in the United States. This prediction comes today from...
View ArticleCriteo raises nearly $39M for display ads, not critters
While my inner child is disappointed that Criteo is not an online retailer of creepy crawlers, it’s still worth mentioning that the company raised $38.556 million (€30 million). Criteo helps businesses...
View ArticleHow Google makes $100 million a day — and how GOOG lost $21 billion last week...
Last week Google stock crashed 10%, shedding about $21 billion in market value, when its earnings were prematurely released. Google revenue was up … but profit was down. Now a new report from an...
View ArticleDigital ad firm Komli Media raises $39M to expand Asian reach
Komli Media, an Asia Pacific-based digital advertising firm which claims Facebook and MSN among its partners, today announced $39 million in funding. This fourth round led by Northwest Venture...
View ArticleHow earned media can drive mobile app downloads
GUEST: With more than a decade of digital media experience, I’ve seen plenty of bad ideas posing as innovation. For example, a few weeks ago I noticed a QR code that was incorporated into a mobile...
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